Privacy Policy

Effective Date: January 1, 2026
Last Updated: August 18, 2026

At Next Shift Consulting, we understand that trust is the foundation of any successful consulting relationship. This Privacy Policy explains how we collect, use, protect, and share your personal information when you visit our website or engage our services.

Our Commitment to Privacy

As an AI and data science consultancy, we practice what we preach when it comes to responsible data handling. We apply the same rigorous standards to protecting your privacy that we bring to our client engagements.

Information We Collect

Information You Provide Directly

• Contact Information: Name, email address, phone number, company name, and job title when you contact us or request services
• Project Information: Details about your business challenges, goals, and requirements when you engage our services
• Communication Records: Content of emails, calls, and meetings for project continuity and quality assurance
• Payment Information: Billing address and payment details (processed securely through third-party providers)

Information Collected Automatically

• Website Analytics: IP address, browser type, device information, pages visited, and time spent on our site
• Performance Data: Website loading times and user interaction patterns to improve our site experience
• Security Logs: Information needed to protect against unauthorized access and security threats

Information from Third Parties

• Professional Networks: Public profile information from LinkedIn or other professional platforms when you connect with us
• Business Directories: Company information from public business databases when relevant to our services

How We Use Your Information

To Provide Our Services

• Assess your AI and data science consulting needs
• Develop and deliver customized solutions
• Communicate about project progress and deliverables
• Provide ongoing support and maintenance

To Improve Our Business

• Analyze website usage to enhance user experience
• Develop new service offerings based on market needs
• Create case studies and thought leadership content (with explicit permission and anonymization)

To Communicate With You

• Send project updates and important notices
• Share relevant industry insights and educational content
• Respond to your inquiries and support requests

For Legal and Security Purposes

• Comply with applicable laws and regulations
• Protect against fraud, security threats, and legal claims
• Enforce our Terms of Service and other agreements

How We Protect Your Information

Technical Safeguards

• Encryption: All data transmission uses industry-standard SSL/TLS encryption
• Access Controls: Multi-factor authentication and role-based access to sensitive information
• Security Monitoring: 24/7 monitoring for unauthorized access attempts and security threats
• Regular Updates: Prompt application of security patches and system updates

Organizational Safeguards

• Staff Training: All team members receive privacy and security training
• Data Minimization: We collect only the information necessary for our services
• Retention Policies: Personal information is deleted when no longer needed for business purposes
• Vendor Management: Third-party providers must meet our strict security and privacy standards

Physical Safeguards

• Secure Facilities: Office spaces with controlled access and security systems
• Device Security: Company devices are encrypted and protected with strong authentication
• Document Handling: Physical documents containing personal information are securely stored and disposed of

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your information only in these limited circumstances:

With Your Consent

• When you explicitly authorize us to share information with third parties
• For case studies or testimonials (with full anonymization and your written approval)

Service Providers

• Cloud Hosting: AWS, Google Cloud, or Microsoft Azure for secure data storage and processing
• Communication Tools: Email services, project management platforms, and video conferencing tools
• Payment Processing: Secure payment processors for billing and invoicing
• Analytics: Amplitude (product analytics and session replay) and HubSpot (contact forms and related marketing tools) to improve our site and services

Legal Requirements

• When required by law, court order, or government regulation
• To protect our rights, property, or safety, or that of our clients or the public
• In connection with a business transaction (merger, acquisition, or sale)

Your Rights and Choices

Access and Portability

• Request a copy of the personal information we hold about you
• Receive your data in a portable format when technically feasible

Correction and Updates

• Correct inaccurate or incomplete personal information
• Update your contact preferences and communication settings

Deletion

• Request deletion of your personal information (subject to legal and contractual obligations)
• We will securely delete data when no longer needed for business purposes

Objection and Restriction

• Object to certain uses of your personal information
• Request restriction of processing in specific circumstances

Marketing Communications

• Opt out of marketing emails using the unsubscribe link in any email
• Contact us directly to update your communication preferences

Cookies and Website Analytics

Essential Cookies

We use cookies necessary for website functionality, including:

• Session management and user authentication
• Security features and fraud prevention
• Basic website functionality and navigation

Analytics Cookies

We use analytics cookies and similar identifiers (see "Product Analytics and Session Replay" below; you can opt out via browser tracking-protection settings) to:

• Understand how visitors use our website
• Identify popular content and user pathways
• Measure website performance and loading times
• Improve our website design and user experience

Product Analytics and Session Replay

Floodcaster web properties (floodcaster.com and its subdomains, including intel.floodcaster.com and demo.floodcaster.com) use Amplitude, a third-party product analytics service, to understand how visitors use our sites. Amplitude collects usage events (pages viewed, interactions such as clicks and form submissions), approximate location derived from IP address, and browser/device information.

These properties also use Amplitude Session Replay, which records a reconstruction of your visit — including page content viewed, mouse movement, scrolling, and interactions — to help us diagnose issues and improve the experience. Text entered into form fields is masked by default and is not captured in replays. Analytics data is processed by Amplitude on our behalf and is not sold.

You can limit this collection with browser tracking-protection settings or content-blocking extensions; the sites remain fully functional with analytics blocked. To ask about or request deletion of analytics data associated with your visit, contact us at the address below.

Cookie Management

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality.

Data Retention

We retain personal information for as long as necessary to:

• Fulfill the purposes for which it was collected
• Comply with legal, regulatory, and contractual obligations
• Resolve disputes and enforce our agreements

Typical Retention Periods

• Client Project Data: 7 years after project completion (for potential support and legal requirements)
• Marketing Communications: Until you opt out or 3 years of inactivity
• Website Analytics: per our analytics provider's (Amplitude) standard retention for our plan
• Financial Records: 7 years (for tax and accounting purposes)

International Data Transfers

As a US-based company, your personal information may be processed and stored in the United States. We ensure appropriate safeguards for international transfers, including:

• Standard contractual clauses approved by relevant data protection authorities
• Adequacy decisions recognizing equivalent data protection standards
• Other lawful transfer mechanisms as available

Children's Privacy

Our services are designed for businesses and professionals. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take immediate steps to delete it.

Third-Party Links

Our website may contain links to third-party sites and services. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. We will:

• Post the updated policy on our website with a new "Last Updated" date
• Notify you of material changes via email or prominent website notice
• Obtain your consent for changes that significantly expand our use of your personal information

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Privacy Officer
Next Shift Consulting
Email: inquiries@nextshiftconsulting.com
Address: Sun Prairie, WI 53590

For EU Residents: If you are located in the European Union and have concerns about our privacy practices that we cannot resolve, you have the right to lodge a complaint with your local data protection authority.

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Summary

We're committed to protecting your privacy while delivering exceptional AI and data science consulting services. This policy reflects our dedication to transparency, security, and responsible data handling.

Key Points:

• We collect only necessary information to provide our services
• Your data is protected with industry-leading security measures
• We never sell or rent your personal information
• You have control over your data and communication preferences
• We comply with applicable privacy laws and regulations

Thank you for trusting Next Shift Consulting with your business and your privacy.

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This Privacy Policy is part of our Terms of Service and reflects our commitment to responsible AI and data practices.